Call for Artists to Design Decorative Banners for Atlanta Housing

You're Invited to Design Decorative Banners for Atlanta Housing Choice Neighborhoods

Atlanta, GA

BACKGROUND:

In 2015, Atlanta Housing (AH) and the City of Atlanta received a $30 Million Choice Neighborhoods (CN) Implementation Grant from the U.S. Department of Housing and Urban Development. This grant was awarded to revitalize the former University Homes public housing site, renamed Scholars Landing, and to support People and Neighborhood improvements in three surrounding neighborhoods: 1) Atlanta University Center

2) Ashview Heights

3) Vine City

collectively referred to as the University Choice Neighborhood (UCN).



Development efforts are well underway in Scholars Landing Atlanta University Center (AUC) neighborhood. Once fully completed in 2024, over 600 high-quality mixed-income housing units will be added to the AUC neighborhood. In addition, the historic Roosevelt Hall Administration building, which is the only remaining structure from former University Homes, will be beautifully restored.

Once the restoration is completed, Roosevelt Hall located at 660 Atlanta Student Movement Boulevard, will serve as a vibrant interactive community-serving hub that offers office, retail, and community space. It will also feature an attractive rooftop deck with amazing views of the city; an expansive rear lawn with gardens; and an outdoor kitchen and spaces for outdoor cooking classes, social gatherings, and special events. To add Artistic finishing touches to Roosevelt Hall, Picture That Consultants recently curated an impactful community-themed Art Collection that adorns the facility's interior walls with framed original artwork by local Atlanta artists, WPA art reproductions by Hale Woodruff, Black and White photographs of Civil Rights Icons, and vintage posters of the historic AUC Student Movement.



UCN BANNER ART PROJECT:

Phase II of Picture That's curatorial process is currently underway and includes acquiring artwork for the exterior grounds of Scholars Landing in Atlanta University Center (AUC) neighborhood. Our first exterior project seeks local artists to design decorative banners that further enrich and enliven the UCN. The scope of work includes designing banners for installation on: (1) the front façade of Roosevelt Hall, (2) street light poles around Scholars Landing AUC neighborhood, and (3) street light poles on sections of Atlanta Student Movement Boulevard (formerly Fair Street). The images below provide examples of each.





ARTIST ELIGIBILITY:

To be eligible for this opportunity, artists must reside or have primary work locations/headquarters in the Metro Atlanta area (Clayton, Cobb, Coweta, Dekalb, Douglas, Fayette, Fulton, Gwinnett, Henry, and Rockdale counties). Artists who are selected as finalists by Atlanta Housing must be registered and approved as an Atlanta Housing Vendor, prior to stipend distribution.



STIPEND OPPORTUNITY:

Atlanta Housing's Review Committee will evaluate submissions and create a finalist pool. Finalists will receive feedback on design(s) and then be given the opportunity to submit revised final versions to incorporate feedback if necessary. Finalists will be provided a $1,500 stipend to create the final banner design(s) for Atlanta Housing. All final designs become the property of Atlanta Housing.



DECORATIVE BANNER THEMES:

THEME 1: CELEBRATING THE HISTORY OF UNIVERSITY HOMES, ROOSEVELT HALL AND THE ATLANTA UNIVERSITY CENTER

University Homes, Roosevelt Hall and the Atlanta University Center played an important role in Atlanta's history toward advancing social and political reform, economic equity, civil liberties, and the civil rights movement. University Homes was the first federally-funded public housing in the nation for African-Americans. Dr. John Hope, the first African-American President of both Morehouse College and Atlanta University in the 1930s, was a champion and driving force in securing local and federal support for the construction of University Homes. Roosevelt Hall was a central community hub offering a space for African Americans to meet, socialize and organize. Today, the Atlanta University Center is home to a prestigious collection of Historically Black Colleges and Universities, including Morehouse College, Spelman College and Clark-Atlanta University. A number of prominent civil rights activists and successful African Americans completed their collegiate studies from these AUC HBCUs. We are pleased to report that these stellar graduation trends continue today.


THEME 2: AFROCENTRIC ART

Afrocentric Art emerged in the 20th century to express and celebrate the African diaspora. Common characteristics of Afrocentric Art include figurative art, earth-toned colors, realistic themes, and African motifs connected to communities and cultures of African descent. Displaying Afrocentric Art in the Atlanta University Center neighborhood visually promotes Black excellence; and this, in turn, enhances the quality of life and cultural pride in the neighborhood.


Universal Law by Maurice Evans



THEME 3: ABSTRACT ART

Abstract Art interprets reality through varied textures, colors, and forms. This genre of art showcases artists' talents without figurative subjects. Exhibiting the stylistic spectrum of Abstract Art communicates Atlanta University Center's principles of representing a variety of diverse communities and promoting a culturally inclusive neighborhood.


Loving Family by Upjohn Buchi



REQUIRED MATERIALS AND FORMAT:

Banner designs for street light poles must be 48" high by 24" wide. Banners designed for the building's front facade must be 64" high by 24" wide. Designs can be rendered using a variety of mediums including, but not limited to: oil, acrylic, pen/ink, watercolor, pastel, collage, beadwork, glass, found objects, fabric and digital media.

While other colors can be incorporated, banner designs must include a minimum of 3 colors from the primary color palette reflected below.